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益普索:对2020年东京夏季奥运会的态度【英文版】

  • 2021年08月03日
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ATTITUDES TO THE TOKYO 2020 SUMMER OLYMPICS A 29-market Global Advisor survey July 2021 INTRODUCTION With the approach of the postponed 2020 Tokyo Summer Olympics, we asked people in 29 markets their view on the event: Should it go ahead? How interested are they personally? What is the impact of the Games on wider society? SUPPORT Overall, support for the Olympics taking place in summer 2021 is muted, in part due to concerns over Covid-19. Less than half (43%, global market average) agree that it should go ahead. 57% disagree. People in host nation Japan are among the most doubtful: 22% say the Olympics should go ahead while 78% say it shouldn’t. However, 62% worldwide agree that the Olympics will be an important opportunity for the world to come together following the pandemic. INTEREST Levels of interest in the Olympics vary across the world. India, South Africa and China are most interested while Belgium, South Korea and Japan are least. 2 in 3 Hong Kongers are interested Football/soccer emerges as the most popular Olympic event, with Saudi Arabia the most interested. Athletics is #2 (South Africa is most interested), then Aquatics (Hong Kong). Majorities in 14 markets are very/ somewhat interested in the Olympics, but majorities in 15 markets are not very/not at all interested. IMPACT On average, 80% worldwide say that the Olympics inspire younger generations to participate in sport. Two-thirds (65%) agree with the uniting power of the Olympics. This falls to one-third (36%) in Japan. Approval of using government funding to support Olympic athletes is at 67% globally, but ranges widely. Opinion is split regarding whether there is too much nationalism on display at the Olympics (55% agree, 45% disagree). 2 ‒ © Ipsos | Tokyo Summer Olympics 2020 KEY FINDINGS Most popular Olympic events 1 Football/soccer 2 Athletics/Track & field 3 Aquatics 4 Gymnastics 3 ‒ © Ipsos | Tokyo Summer Olympics 2020 On average across the 29 markets, eight in ten (80%) agree that the Olympics inspire tomorrow's generation to participate in sport. Over half (57%) worldwide say that the Olympics should not go ahead at this time. 22% In Japan, only of the host nation’s citizens support the Olympics going ahead. Who is most interested in the Olympics? Top 5 markets (% interested) India 70% South Africa 59% China 57% Poland 56% Turkey 56% Bottom 5 markets (% interested) Belgium 28% South Korea 30% Japan 32% France 32% Germany 33% SUPPORT FOR THE OLYMPICS 4 ‒ © Ipsos | Tokyo Summer Olympics 2020 SHOULD THE TOKYO OLYMPICS GO AHEAD? Our 29-market survey finds that, on average, four in ten (43%) agree that the postponed 2020 Summer Olympics in Tokyo should go ahead, even if the pandemic isn’t over yet. A greater proportion (57%) disagree. Agreement is highest in Turkey (71%), Saudi Arabia (66%), Russia (61%) and Poland (60%). Support is lowest in South Korea (14%) and Japan (22%). Q: The Olympics should go ahead in 2021, even if the COVID pandemic isn't over yet. 5 ‒ © Ipsos | Tokyo Summer Olympics 2020 Global Average Turkey Saudi Arabia Russia Poland Italy India United States South Africa Spain Hong Kong Peru Colombia France Netherlands Belgium Sweden Australia China Hungary Germany Mexico Great Britain Chile Malaysia Brazil Canada Argentina Japan South Korea % Agree 43% 71% 66% 61% 60% 58% 54% 52% 47% 47% 46% 44% 43% 42% 42% 41% 41% 41% 41% 40% 37% 35% 34% 34% 33% 32% 32% 31% 22% 14% Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021. % Disagree 57% 29% 34% 39% 40% 42% 46% 48% 53% 53% 54% 56% 57% 58% 58% 59% 59% 59% 59% 60% 63% 65% 66% 66% 67% 68% 68% 69% 78% 86% AN OPPORTUNITY TO HEAL? However, on average, 62% say that the Olympics will be an important opportunity for the world to come together following the pandemic. Turkey and Saudi Arabia once again show the highest levels of agreement. South Korea, Japan and Germany are the only markets where fewer than 50% say this is the case. Q: The Tokyo Olympic Games will be an important opportunity for the world to come together following the pandemic. 6 ‒ © Ipsos | Tokyo Summer Olympics 2020 % Agree Showing % agree 0 Global Average 62% Turkey 81% Saudi Arabia 81% China 78% Italy 79% India 78% Peru 77% South Africa 76% Poland 74% Mexico 71% Spain 71% Colombia 68% United States 67% Hong Kong 66% Russia 66% Australia 61% Great Britain 59% Chile 58% Argentina 58% Malaysia 58% Brazil 58% Sweden 56% Canada 55% Hungary 56% France 52% Netherlands 52% Belgium 51% Germany 46% Japan 31% South Korea 26% Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021. % Disagree 38% 19% 19% 21% 22% 22% 23% 24% 26% 29% 29% 32% 33% 34% 34% 39% 41% 42% 42% 42% 42% 44% 44% 45% 48% 48% 54% 55% 69% 74% INTEREST IN THE OLYMPICS 7 ‒ © Ipsos | Tokyo Summer Olympics 2020 INTEREST IN THE OLYMPICS On average across 29 markets, more say they are not interested (54%) in the Olympics than are interested (46%). India, South Africa and China are most interested, while Belgium, South Korea and Japan are least engaged. Male respondents are split 50:50 while more women say they are not interested (59% vs. 41%). Older generations also express less interest in the Games. Q: How interested are you in the 2021 Summer Olympic Games in Tokyo, Japan? 8 ‒ © Ipsos | Tokyo Summer Olympics 2020 Very interested Somewhat interested Not very interested Not at all interested Global Average India South Africa China Poland Turkey Hong Kong Malaysia Peru Saudi Arabia Mexico Russia Italy Spain United States Netherlands Australia Brazil Colombia Sweden Hungary Argentina Great Britain Chile Canada Germany France Japan South Korea Belgium 16% 30% 25% 29% 37% 33% 20% 10% 26% 33% 21% 20% 16% 41% 29% 14% 24% 32% 21% 23% 18% 38% 25% 19% 15% 40% 35% 10% 19% 36% 31% 14% 17% 38% 29% 16% 21% 31% 26% 22% 20% 32% 29% 19% 19% 30% 23% 28% 12% 36% 31% 21% 17% 31% 26% 26% 16% 32% 19% 33% 14% 34% 23% 29% 18% 27% 20% 35% 17% 28% 26% 29% 16% 29% 26% 29% 20% 25% 19% 36% 10% 32% 24% 34% 13% 27% 25% 35% 11% 26% 25% 38% 10% 26% 25% 39% 11% 22% 23% 44% 10% 23% 21% 46% 10% 22% 27% 41% 8% 24% 30% 38% 5% 25% 39% 31% 5% 23% 31% 41% Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021. GLOBAL INTEREST IN THE TOKYO OLYMPICS: AT A GLANCE Belgium 28% 72% South Korea Japan 32% 68% France 32% 68% Germany Chile Argentina 33% 67% 36% 64% Canada Great Britain 40% 60% Hungary Sweden 45% 55% Colombia 45% 55% Brazil 45% 55% Australia 30% 70% 33% 67% 37% 63% 42% 58% 45% 55% % Interested % Not interested Netherlands 48% 52% Hong Kong 55% 45% United States Italy Saudi Arabia Peru Turkey China 48% 52% Spain 48% 52% 48% 52% Russia 49% 51% 52% 48% Mexico 55% 45% Malaysia 56% 44% 57% 43% Poland South Africa India 52% 48% 55% 45% 56% 44% 59% 41% 70% 30% Less Interested 9 ‒ © Ipsos | Tokyo Summer Olympics 2020 46% 54% Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021. More Interested WHICH MARKETS ARE MOST INTERESTED IN THE OLYMPICS? 10 ‒ © Ipsos | Tokyo Summer Olympics 2020 MOST INTERESTED (% Interested) 1 India 70% 2 South Africa 59% 3 China 57% 4 Poland 56% 5 Turkey 56% Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021. LEAST INTERESTED (% Not interested) 1 Belgium 72% 2 South Korea 70% 3 Japan 68% 4 France 68% 5 Germany 67% HONG KONG - MOST POPULAR OLYMPIC SPORTS 1 Aquatics* 41% 2 Gymnastics 28% 3 Volleyball 26% 4 Athletics/ Track and field 23% 5 Football/ Soccer 22% * Includes diving, swimming, synchronized swimming and water polo 11 ‒ © Ipsos | Tokyo Summer Olympics 2020 6 7 8 9 10 Badminton 21% Table tennis 16% Basketball 14% Cycling 12% Tennis 8% MOST POPULAR OLYMPIC SPORTS (1-10) Q: From this list of Olympic events, which three are you most interested in following this year? Global market Average Argentina Australia Belgium Brazil Canada Chile China Colombia France Germany Great Britain Hong Kong Hungary India Italy Japan Malaysia Mexico Netherlands Peru Poland Russia Saudi Arabia South Africa South Korea Spain Sweden Turkey United States Football/ Soccer Athletics/ Track and field 30% 49% 12% 17% 40% 14% 33% 19% 35% 18% 21% 15% 22% 21% 37% 26% 7% 32% 40% 20% 45% 36% 33% 56% 35% 49% 36% 29% 41% 10% 27% 18% 27% 27% 14% 22% 29% 21% 32% 29% 22% 36% 23% 15% 26% 32% 23% 28% 30% 28% 36% 34% 26% 14% 48% 13% 23% 41% 30% 21% Aquatics* 22% 16% 36% 8% 18% 27% 26% 28% 23% 16% 8% 22% 41% 37% 9% 30% 24% 25% 34% 19% 24% 6% 21% 22% 28% 9% 18% 16% 29% 32% Gymnastics 21% 21% 25% 20% 29% 24% 41% 19% 27% 17% 6% 22% 28% 9% 15% 25% 14% 22% 40% 13% 35% 11% 32% 9% 26% 10% 21% 10% 18% 39% Volleyball 13% 17% 5% 4% 38% 9% 9% 19% 10% 4% 3% 4% 26% 3% 10% 24% 9% 7% 15% 9% 31% 41% 15% 11% 5% 11% 4% 3% 20% 12% Tennis 12% 20% 12% 20% 5% 7% 20% 10% 9% 14% 6% 10% 8% 8% 28% 17% 8% 5% 5% 11% 13% 14% 13% 12% 15% 4% 26% 7% 11% 7% Basketball 12% 27% 10% 6% 13% 9% 9% 26% 9% 7% 5% 4% 14% 6% 10% 8% 5% 6% 14% 4% 14% 9% 14% 18% 8% 8% 28% 6% 29% 13% Cycling 10% 7% 9% 20% 7% 4% 12% 6% 41% 14% 5% 14% 12% 6% 14% 9% 1% 17% 6% 17% 10% 7% 5% 9% 7% 1% 11% 8% 9% 3% Boxing 8% 11% 7% 6% 4% 6% 6% 5% 10% 5% 4% 8% 4% 8% 17% 5% 2% 4% 20% 4% 9% 12% 12% 9% 12% 1% 7% 8% 14% 9% Badminton 6% 1% 3% 3% 1% 3% 0% 27% 1% 4% 2% 4% 21% 1% 36% 1% 5% 63% 0% 1% 0% 2% 2% 3% 1% 7% 3% 3% 2% 2% * Includes diving, swimming, synchronized swimming and water polo 12 ‒ © Ipsos | Tokyo Summer Olympics 2020 Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021. MOST POPULAR OLYMPIC SPORTS (11-21) Fix HK colours Q: From this list of Olympic events, which three are you most interested in following this year? Global market Average Argentina Australia Belgium Brazil Canada Chile China Colombia France Germany Great Britain Hong Kong Hungary India Italy Japan Malaysia Mexico Netherlands Peru Poland Russia Saudi Arabia South Africa South Korea Spain Sweden Turkey United States Judo and karate Table tennis 6% 9% 3% 4% 9% 3% 6% 3% 6% 13% 1% 2% 5% 2% 4% 9% 11% 4% 12% 4% 11% 2% 6% 5% 5% 5% 8% 3% 10% 4% 5% 2% 4% 2% 3% 2% 3% 38% 4% 2% 4% 4% 16% 3% 13% 3% 9% 8% 1% 1% 2% 2% 5% 7% 5% 7% 2% 3% 4% 3% Weightlifting 5% 3% 6% 2% 0% 6% 10% 4% 15% 1% 2% 3% 5% 4% 12% 2% 1% 5% 6% 2% 6% 6% 4% 11% 6% 2% 2% 4% 12% 5% Handball Baseball and softball Rowing 5% 1% 2% 1% 4% 1% 1% 2% 1% 10% 8% 1% 3% 23% 2% 4% 1% 2% 1% 4% 2% 13% 2% 16% 2% 6% 5% 13% 1% 1% 4% 3% 2% 1% 1% 6% 4% 3% 2% 1% 1% 1% 2% 0% 2% 2% 17% 1% 7% 1% 4% 1% 0% 0% 2% 29% 1% 1% 0% 13% 3% 3% 6% 3% 2% 7% 4% 2% 2% 2% 6% 7% 3% 16% 1% 6% 0% 1% 1% 4% 2% 5% 1% 3% 2% 1% 2% 1% 1% 2% Surfing 3% 2% 5% 2% 5% 5% 4% 4% 1% 3% 2% 2% 4% 1% 3% 2% 1% 4% 2% 4% 10% 1% 6% 5% 5% 1% 3% 3% 1% 4% Rugby (sevens) 3% 8% 8% 2% 1% 3% 1% 2% 2% 5% 1% 5% 4% 0% 2% 3% 3% 1% 1% 3% 1% 2% 1% 1% 27% 1% 1% 1% 0% 1% Skateboarding 3% 2% 4% 2% 7% 4% 2% 4% 3% 2% 2% 2% 4% 1% 2% 3% 2% 1% 2% 2% 1% 2% 1% 3% 3% 3% 3% 5% 0% 5% Golf 3% 1% 3% 1% 1% 5% 2% 3% 2% 2% 1% 2% 2% 0% 4% 1% 3% 2% 2% 3% 2% 2% 1% 3% 3% 9% 3% 5% 1% 4% Sport climbing 2% 1% 2% 2% 1% 2% 2% 2% 1% 2% 2% 1% 3% 1% 3% 3% 2% 1% 1% 1% 2% 1% 3% 4% 1% 2% 1% 2% 5% 2% 13 ‒ © Ipsos | Tokyo Summer Olympics 2020 Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021. 14 ‒ © Ipsos | Tokyo Summer Olympics 2020 Most interested (% choose sport as one of the top 3 most interested in) Football/soccer Saudi Arabia South Korea Argentina Peru 56% 49% 49% 45% Athletics (track and field) South Africa Sweden Great Britain Peru Poland 48% 41% 36% 36% 34% Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021. Least interested (% choose sport as one of the top 3 most interested in) Great Britain Canada Australia United States Japan 15% 14% 12% 10% 7% Argentina Hungary Saudi Arabia Brazil South Korea 18% 15% 14% 14% 13% 15 ‒ © Ipsos | Tokyo Summer Olympics 2020 Most interested (% choose sport as one of the top 3 most interested in) Least interested (% choose sport as one of the top 3 most interested in) Aquatics (swimming, diving, synchronized swimming, water polo) Hong Kong Hungary Australia Mexico United States 41% 37% 36% 34% 32% South Korea India Belgium Germany Poland 9% 9% 8% 8% 6% Gymnastics Chile Mexico United States Peru Russia 41% 40% 39% 35% 32% Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021 South Korea Sweden Hungary Saudi Arabia Germany 10% 10% 9% 9% 6% IMPACT OF THE OLYMPICS ON SOCIETY 16 ‒ © Ipsos | Tokyo Summer Olympics 2020 “The Olympics inspire tomorrow's generation to participate in sport” 17 ‒ © Ipsos | Tokyo Summer Olympics 2020 Global Average 80% China 92% Turkey 92% India 90% Peru 90% South Africa 89% Colombia 87% Mexico 86% Malaysia 86% Saudi Arabia 85% Chile 85% Argentina 85% Poland 84% Italy 82% Spain 82% Russia 81% Brazil 80% United States 80% Hong Kong 79% Canada 79% Great Britain 78% Sweden 77% Australia 77% Hungary 76% South Korea 73% Netherlands 72% Belgium 66% France 62% Japan 59% Germany 54% % Agree Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021 % Disagree 20% 8% 8% 10% 10% 11% 13% 14% 14% 15% 15% 15% 16% 18% 18% 19% 20% 20% 21% 21% 22% 23% 23% 24% 27% 28% 34% 38% 41% 46% “Government funding should be used to support my market's athletes at the Olympics” 18 ‒ © Ipsos | Tokyo Summer Olympics 2020 Showing % agree 0 Global Average 67% China 87% India 86% Chile 85% Peru 83% Colombia 82% Saudi Arabia 81% Mexico 81% Turkey 81% South Africa 78% Argentina 78% Russia 75% Italy 71% South Korea 70% Hong Kong 70% Poland 69% Spain 68% Malaysia 66% Australia 62% Canada 61% Brazil 59% Great Britain 56% Hungary 57% Sweden 56% United States 53% Netherlands 49% Japan 47% Belgium 43% France 42% Germany 41% % Agree Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021 % Disagree 13% 14% 14% 15% 17% 18% 19% 19% 19% 22% 22% 25% 29% 30% 30% 31% 32% 34% 38% 41% 42% 43% 44% 47% 48% 51% 53% 57% 58% 59% “The Olympics bring my market together” 19 ‒ © Ipsos | Tokyo Summer Olympics 2020 Showing % agree 0 Global Average 65% China 92% India 84% Saudi Arabia 80% Turkey 80% Peru 78% Malaysia 77% Italy 75% Russia 74% South Korea 73% South Africa 73% Canada 70% Spain 69% United States 66% Hong Kong 65% Australia 65% Mexico 64% Sweden 62% Great Britain 62% Argentina 61% Colombia 59% Brazil 59% Hungary 58% Netherlands 57% Chile 57% Belgium 55% France 54% Poland 43% Germany 37% Japan 36% % Agree Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021 % Disagree 35% 8% 16% 20% 20% 22% 23% 25% 26% 27% 27% 30% 31% 34% 35% 35% 36% 38% 38% 39% 41% 41% 42% 43% 44% 45% 46% 57% 63% 64% “There is too much nationalism on display during the Olympics” 20 ‒ ©© IIppssooss || TTookkyyoo SSuummmmeerr OOllyymmppiiccss 22002200 Global Average 55% Saudi Arabia 80% Turkey 79% India 75% Malaysia 74% Brazil 71% Spain 67% South Korea 65% Hong Kong 64% Mexico 64% China 63% Colombia 63% Peru 63% Argentina 62% South Africa 58% Netherlands 57% Chile 57% Japan 52% Australia 48% Hungary 48% Belgium 46% Canada 45% Russia 43% Italy 41% France 40% Great Britain 39% Germany 38% United States 37% Sweden 35% Poland 30% % Agree Source: Ipsos Global Advisor survey Base:20,010 adults in 29 markets, 21st May – 4th June 2021 % Disagree 45% 20% 21% 25% 26% 29% 33% 35% 36% 36% 37% 37% 37% 38% 42% 43% 43% 48% 52% 52% 54% 55% 57% 59% 60% 61% 62% 63% 65% 70% “Olympic athletes should be given priority vaccinations” 21 ‒ © Ipsos | Tokyo Summer Olympics 2020 Showing % agree 0 Global Average 71% China 92% Saudi Arabia 89% India 88% Turkey 87% South Korea 86% Malaysia 85% Hong Kong 83% Colombia 83% Peru 80% Chile 79% South Africa 77% Mexico 76% Italy 75% Poland 69% United States 69% Spain 68% Brazil 68% Japan 68% Russia 67% Argentina 67% Australia 66% France 66% Canada 59% Sweden 58% Hungary 57% Netherlands 56% Belgium 54% Great Britain 52% Germany 50% % Agree Source: Base: % Disagree 29% 8% 11% 12% 13% 14% 15% 17% 17% 20% 21% 23% 24% 25% 31% 31% 32% 32% 32% 33% 33% 34% 34% 41% 42% 43% 44% 46% 48% 50% METHODOLOGY These are the results of a 29-market survey conducted by Ipsos on its Global Advisor online platform. Ipsos interviewed a total of 20,010 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, and Turkey, and 16- 74 in 24 other markets between 21st May and 4th June, 2021. The sample consists of approximately 1,000 individuals in each of Australia, Belgium, Brazil, Canada, mainland China, France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and 500 individuals in each of Argentina, Chile, Colombia, Hungary, Hong Kong, India, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, and Turkey. The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the U.S. can be taken as representative of their general adult population under the age of 75. The samples in Brazil, mainland China, Chile, Colombia, Hong Kong, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of their population. The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data. “The Global market Average” reflects the average result for all the markets and markets where the survey was conducted. It has not been adjusted to the population size of each market or market and is not intended to suggest a total result. Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of “don't know” or not stated responses. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website. The publication of these findings abides by local rules and regulations. For information or assistance about this please contact: Emilios Louca Research Manager Ipsos Public Affairs +1 (416) 572-4443 emilios.louca@Ipsos.com Nik Samoylov Director Ipsos Public Affairs +1 (416) 572-4471 nik.samoylov@Ipsos.com Visit www.ipsos.com for information about all of our products and services. 22 ‒ © Ipsos | Tokyo Summer Olympics 2020 ABOUT IPSOS Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques. “Game Changers” – our tagline – summarises our ambition to help our 5,000 clients to navigate more easily our deeply changing world. Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com 23 ‒ © Ipsos | Tokyo Summer Olympics 2020/2021 GAME CHANGERS In our world of rapid change, the need for reliable information to make confident decisions has never been greater. At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People. To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do. So that our clients can act faster, smarter and bolder. Ultimately, success comes down to a simple truth: You act better when you are sure. THANK YOU 24 ‒ © Ipsos | Tokyo Summer Olympics 2020/2021

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